Who We Are
Strattly is an independent land introduction business specialising in strategic and residential development land across the UK.
We work at the point where landowners, agents and housebuilders meet - ensuring opportunities are presented clearly, positioned properly, and taken forward on fair, commercial terms.
Strattly was founded to bring greater transparency, pace and balance to a part of the industry that is often opaque, slow-moving and imbalanced.
What We Do
At its core, Strattly identifies and introduces land opportunities to the most appropriate development partners.
This includes:
Strategic land with medium to long-term planning potential
Immediate or near-term residential development sites
Land identified through draft allocations, SHLAA submissions, or sites with residential potential that has not yet been formally recognised.
Opportunities where ownership, planning history or context requires careful handling
As we write to landowners directly, each site is specifically assessed on its own merits. Opportunities are not circulated indiscriminately; every site is carefully reviewed, positioned and targeted to ensure it reaches the most appropriate parties for the land in question.
How We Engage with Landowners
We specialise in early, discreet engagement with landowners to understand their objectives, constraints and long-term ambitions.
There is no obligation to proceed and no upfront financial cost to landowners. We are remunerated by development partners only, and only where a transaction successfully progresses. This ensures landowners retain control and flexibility throughout the process.
Independence & Objectivity
Strattly is not a housebuilder, land promoter or planning consultancy.
We are not tied to any single developer or delivery model, which allows us to take an impartial view and identify the most appropriate partner for each site. This independence is fundamental to how we operate and enables balanced, commercial discussions that work in practice rather than just on paper.
Our Approach
As we write to landowners directly, each site is specifically assessed on its own merits before any discussions take place.
Opportunities are not circulated indiscriminately. Every site is carefully reviewed, positioned and selectively introduced to parties for whom the land is genuinely suited, taking into account planning context, delivery strategy, scale and long-term objectives.
This measured approach helps maintain credibility, momentum and trust on all sides.
Our Role
Strattly acts as an independent intermediary between landowners and development partners, ensuring land is introduced, positioned and progressed in a clear and commercially robust manner.
Our role is not to control land or dictate outcomes, but to ensure opportunities are presented properly, expectations are realistic, and discussions progress on informed terms. We work early, often ahead of formal marketing or plan-making stages, to ensure land is well positioned when decisions are taken.
Relationships & Delivery Partners
Over time, we have developed strong working relationships with a range of regional and national housebuilders, promoters and investors.
These relationships allow us to introduce land to parties who can demonstrate credibility, technical capability and a realistic approach to delivery, rather than simply those offering the highest headline terms.
Transparency & Communication
We operate with a lean, transparent approach and place significant emphasis on clear communication.
Land transactions can take time, particularly where planning and strategic promotion is involved. Our role is to maintain momentum, manage expectations and ensure all parties remain informed throughout the process.
